Larry Forsberg, L Ac, has decades of experience in various treatment modalities steeped in ancient traditions. Utilizing his passion for traditional Chinese medicine and his Swedish background, he asked that we encompassed both in his brand system.
Forsberg Acupuncture needed a flexible brand system that would encapsulate the essence of Larry Forsberg’s lifelong passion– healing –that would resonate with clients in a vibrant and meaningful way. This included a visual system with the flexibility to support his messaging via his website, articles, and business pages.
His Swedish background, and his lifelong interest in health, wellness and alternative approaches spurred Larry to merge his Swedish culture of nature and tradition with ancient Eastern medicine. With careful consideration, we stylized the Chinese character “Shuo”, meaning, “Longevity” in the national colors of Sweden, representing both Swedish and Eastern traditions. We also created an icon system that supported the idea of longevity, balance, and healing.
Our system is flexible enough for print and digital platforms. Utilizing the national colors of Sweden, the symbols in our design system is recognized as part of Forsberg’s approach of joy, care, and tradition.
