In 2009, global investment firm Johnston Asset Management’s corporate presence outgrew it’s original brand. A mid-sized company with a distinctive partnership with their clients and commitment to long-term success, they wanted to reinforce their philosophy of personalized service while placing their brand in the upper-echelon of its niche.
The company needed to raise it’s public stature through a logo and web redesign that carried into it’s branding and identity system. This offers the public an impression of a company that matches its high-quality services and unique strategies.
